Course Outline

Course CodeITEC438Course Level4th Year (BS degree)
Course TitleE-COMMERCE APPLICATIONSCourse TypeArea Elective
Credit Value(3,0,1) 3ECTS Value8
PrerequisitesITEC 333Corequisites---
Duration of CourseOne SemesterSemester/Year16-17 SUMMER
Course Instructor:Şensev Payan İlkanE-Mail:sensev.alicik@emu.edu.tr

 

Aim of the Course
This course covers emerging online technologies and trends and their influence on the electronic commerce marketplace. Students will learn various revenue models and how to market on the Web. Next, the course covers online auctions and various legal and ethical issues. Students will learn about important security issues, such as spam and phishing, their role in organized crime and terrorism, identity theft, and online payment fraud. Finally, students learn how to plan for electronic commerce.

 

Learning Outcomes

On successful completion of this course, all students will have developed knowledge and understanding of:

  • the e-business technology basics
  • technology Infrastructure: the internet and the World Wide Web
  • selling on the web: revenue models and building a web presence, marketing on the web
  • business-to-business activities
  • online auctions, virtual communities, and web portals
  • the environment of electronic commerce: legal, ethical, and tax issues
  • web server hardware and software, electronic commerce software
  • electronic commerce security and payment systems

On successful completion of this course, all students will have developed their skills in:

  • Analysing and creating SWOT analysis on sample sites
  • Knowledge on planning and implementing effective electronic commerce sites
  • Choosing and planning the appropriate security and payment system for a site

    On successful completion of this course, all students will have developed their appreciation of, and respect for values and attitudes to:
  • Project team work
  • Effective research using different tools
  • Good planning and control of the System implementation activities

 

Teaching Methodology/Classroom Procedures

The course consists of theoretical presentations which is covered within 3 hours/pw and class attendance  is important. Slide handouts is used for lecture notes.

Only one make-up examination will be offered to those students who have not attended to midterm examination(s) or final examination. No makeup is given for missed quiz examinations/assignments/projects.

Students will also be encouraged to participate in a team to solve and present solutions to case study assignments in order to further develop their understanding of the weekly subject.

 

 

Main References/ Course Materials

Text Book(s):
     E-Business, 10th Editions by Gary P. Schneider   

     Course Technology, Cengage Learning
           ISBN-13:  978-1-123-52684-1

           ISBN-10:  1-133-52684-5

+ online lecture notes will be provided on the course website http://staff.emu.edu.tr/sensevpayanilkan

 

Evaluation and Grading
Evaluation TopicPercentage (%)

Weekly Assignments

Midterm 1 Examination

Midterm 2 Examination

Final Examination

20%

25%

25%

30%

 

 

Weekly Schedule/Summary of Topics
WEEK1.1

Course Outlining

Introduction to Chapter 1 – The Second Wave Of Global E-Business

WEEK1.2Chapter 1 – The Second Wave Of Global E-Business
WEEK2.1Chapter 2 – E-Business Technology Basics
WEEK3.1Chapter 3 – Web Server And E-Mail Technologies
WEEK3.2Chapter 4 – E-Business Revenue Models
WEEK4.1Midterm 1 Exam (3 August 2017)
WEEK4.2Chapter 5 – Selling to consumers online
WEEK4.2Chapter 6 - Selling To Businesses Online
WEEK5Research Weeks
WEEK6.1Chapter 7 – Virtual Communities
WEEK6.2Chapter 9 – Web Hosting And E-Business Software
WEEK7.1Midterm 2 Exam (24 August 2017)
WEEK7.1Chapter 10 – Online Security
WEEK 8Holiday
WEEK 9Chapter 11- Online Payment Systems
WEEK10Final Exams (11-13 September 2017)